In English

How to increase the attractiveness of the construction industry - by tackling imbalance in gender

Göteborg : Chalmers tekniska högskola, 2019. 159 s.
[Examensarbete på avancerad nivå]

The population in Sweden is quickly growing with increasing demands for more buildings and infrastructure. At the same time, the construction industry has a comprehensive labour deficiency, that hinders the industry from producing according to the need of the market. Forecasts indicate that the labour deficiency will increase. Concurrently, the construction industry has a major imbalance in gender. Unfortunately, the industry is unwelcoming towards women. The conditions are gender unequal, and discrimination occur at all levels in the industry. However, research has shown that gender equal organizations increase their competitive advantages, quality of output, and much more. Not only would an increase of women solve the labour deficiency, it would also improve the Swedish construction industry and make it more competitive globally. The aim of this study is to identify how the construction industry can become more attractive, and how to tackle the problem of imbalance in gender. A qualitative research methodology has been used, and interviewees with 14 representatives from both the construction industry and other industries compile the empirical data. Additionally, theory in relation to the construction industry and other industries is used for analysis. The result show that that with increased equality the industry will become more profitable, more innovative, and will be able to produce according to the need of the market. Organizations who become more equal will improve their competitive advantages and the productivity of their employees. To attract women an improvement of reputation is required. Role models, equal conditions to perform and leadership are other critical factors for the industry to both attract and retain women. Organizations who aim to become gender equal must adopt the iterative process of equality knowledge, actions, result, follow up and monitoring, and feedback and improvement. There are many incentives for the industry, organization and employee to engage in the equality progress. The most powerful incentive for increased equality in the construction industry would be if organizations demand equality from business partners.

Nyckelord: Attractiveness, Gender imbalance, Equality, Strategies, The construction industry

Publikationen registrerades 2019-04-02. Den ändrades senast 2019-04-02

CPL ID: 256617

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