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Harvard
Andersson, M., Ek, K., Lindberg, A., Nguyen, L., Sundbäck, A., Söderberg, D. och Sundkvist, J. (2018) Web application for user acquisition through Search Engine Optimization. Göteborg : Chalmers University of Technology
BibTeX
@misc{
Andersson2018,
author={Andersson, Melina and Ek, Kristoffer and Lindberg, Adrian and Nguyen, Long and Sundbäck, Alex and Söderberg, David and Sundkvist, Jonathan},
title={Web application for user acquisition through Search Engine Optimization},
abstract={The project this theses is based upon aims to develop a web application in order
to study how one can utilize it to acquire new users to a mobile application. This
problem can further be divided into two main areas of investigation. First of all,
how to maximize the incoming traffic to the web application by optimizing the visibility
online. Secondly, how to convert visitors into users of the mobile application.
In order to evaluate this in practice, the development of the web application was
done in close collaboration with Forza Football, a company that provides world wide
live coverage and statistics of football leagues with over 2 million monthly mobile
application users. Techniques in the fields of User Acquisition and Search Engine
Optimization were implemented to examine the effectiveness of the strategies researched.
Tracking the difference in incoming traffic and user interactions showed
that one of the most important additions to the application was the introduction of
keywords and meta descriptions. Factors such as page loading speed, quality content
and engaging design proved to be successful for both page views and bounce
rate. Even though the deployed application was in an early stage when the results
were measured, the visitors that did visit were from all around the world and had
a sport interest which indicates that the right type of users were attracted. The
results showed that a web application that acquires users to a mobile application is
a promising strategy for a company to grow.},
publisher={Institutionen för data- och informationsteknik (Chalmers), Chalmers tekniska högskola},
place={Göteborg},
year={2018},
keywords={user acquisition, SEO, web application, tracking, football, live data, UX},
note={63},
}
RefWorks
RT Generic
SR Electronic
ID 256133
A1 Andersson, Melina
A1 Ek, Kristoffer
A1 Lindberg, Adrian
A1 Nguyen, Long
A1 Sundbäck, Alex
A1 Söderberg, David
A1 Sundkvist, Jonathan
T1 Web application for user acquisition through Search Engine Optimization
YR 2018
AB The project this theses is based upon aims to develop a web application in order
to study how one can utilize it to acquire new users to a mobile application. This
problem can further be divided into two main areas of investigation. First of all,
how to maximize the incoming traffic to the web application by optimizing the visibility
online. Secondly, how to convert visitors into users of the mobile application.
In order to evaluate this in practice, the development of the web application was
done in close collaboration with Forza Football, a company that provides world wide
live coverage and statistics of football leagues with over 2 million monthly mobile
application users. Techniques in the fields of User Acquisition and Search Engine
Optimization were implemented to examine the effectiveness of the strategies researched.
Tracking the difference in incoming traffic and user interactions showed
that one of the most important additions to the application was the introduction of
keywords and meta descriptions. Factors such as page loading speed, quality content
and engaging design proved to be successful for both page views and bounce
rate. Even though the deployed application was in an early stage when the results
were measured, the visitors that did visit were from all around the world and had
a sport interest which indicates that the right type of users were attracted. The
results showed that a web application that acquires users to a mobile application is
a promising strategy for a company to grow.
PB Institutionen för data- och informationsteknik (Chalmers), Chalmers tekniska högskola,PB Institutionen för data- och informationsteknik (Chalmers), Chalmers tekniska högskola,PB Institutionen för data- och informationsteknik (Chalmers), Chalmers tekniska högskola,PB Institutionen för data- och informationsteknik (Chalmers), Chalmers tekniska högskola,PB Institutionen för data- och informationsteknik (Chalmers), Chalmers tekniska högskola,PB Institutionen för data- och informationsteknik (Chalmers), Chalmers tekniska högskola,PB Institutionen för data- och informationsteknik (Chalmers), Chalmers tekniska högskola,
LA eng
LK http://publications.lib.chalmers.se/records/fulltext/256133/256133.pdf
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