In English

Investigating Loading Capabilities for Sofas and Armchairs for Domestic Use - A case study at a furniture manufacturer

Herbert Guzman Chavez ; Martin Rasmusson
Göteborg : Chalmers tekniska högskola, 2018. 103 s. Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden; E2018:073, 2018.
[Examensarbete på avancerad nivå]

Today information about loading capabilities of sofas and armchairs seems to be valuable to customer. Customers have requested this information for a period now and this has brought forward a discussion within company F, which is a Swedish furniture manufacture, regarding how one can choose loading capabilities for sofas and armchairs. Furthermore, how one can communicate the chosen loading capabilities to create value to customers. The research in this study has been focusing on understanding what kind of value that information about loading capabilities can create to customers and how a furniture manufacturer can choose and communicate loading capabilities of sofas and armchairs to create value to customers. This have been done by performing a case study at company F with several research methods in order to collect both quantitative and qualitative data. The research methods that were used in this study were: semi-structured interviews, structured observations, self-completion questionnaires, simplified competitor benchmarking, risk analysis and literature review. The findings in this study have shown that customers can value information about loading capabilities. This is because the information either provides customers with a comfort of safety that the sofa or armchair will not break down during usage or can be used as a mean to compare different sofas or armchairs. But the information might also cause negative or no value to customers. Furthermore, the findings also show that there are serval factors which need to be taken into consideration if a furniture manufacturer decides to choose and communicate loading capabilities of sofas and armchairs. The most important factor to highlight is that currently there is no practical way of truly verifying a loading capability of a sofa or an armchair, which means it needs to be carefully considered how loading capabilities should be communicated to customers in order to not provide any misleading information to them.



Publikationen registrerades 2018-06-29. Den ändrades senast 2018-06-29

CPL ID: 255388

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