In English

Designing to enhance long-term engagement of equestrians

Elin Norén
Göteborg : Chalmers tekniska högskola, 2018. 117 s.
[Examensarbete på avancerad nivå]

Equilab is a training application for equestrians who wants to track and analyze their ridings. The purpose of this thesis was to investigate the intrinsic motivations of equestrians and use the findings to re-design the app.

The thesis was initiated by a theory research phase, including the theories Self- Determination Theory and Gameful Design. The research was followed by a design process consisting of three main phases; user research, first design process and goal design process. The user research was conducted to understand the intrinsic motivations of equestrians and consisted of questionnaires and interviews. The result of the user research was that many equestrians are motivated by development and progress within the sport. Furthermore, the togetherness with the horse and personal health benefits were also motivators to continue riding.

The initial design process consisted of an exploratory phase of investigating different design solutions and what to finally focus on. Three ideas were developed; progress within the app, visualizing the horses’ health status and adding goals. The ideas were discussed in a focus group and it was decided to continue developing the goal design. The final phase consisted of two iterations and five user tests in total. The process resulted in a final design where users can add main and sub goals, with the possibility of adding details to the sub goals. Users can tag their training with the goals and see how many trainings they have done for each goal. When a sub goal is accomplished, a progress bar below the main goal is filled up. When all sub goals for one main goal is accomplished, the user can choose to mark the main goal as accomplished and receives an award ribbon. All fulfilled main goals and their ribbons are collected at the user’s profile.

The final design depends on the already existing gamefulness of the sport and could not be used without the connection to the real world. The goal design can enhance the intrinsic motivation to develop by visualizing goals, progress and accomplishments of the sport. It is not the progress within the app but the sport that is in focus of the design, which is also the case for the users. However, further research is needed to prove if the final design enhances the intrinsic motivations.

Nyckelord: Equestrian, mobile application, motivation, horse training, gameful design

Publikationen registrerades 2018-05-31. Den ändrades senast 2018-05-31

CPL ID: 255038

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