In English

The Space Industry of Tomorrow How a supplier in the space industry should meet the requirements of the New Space market

Emma Olofsson ; Fredrik Orstadius
Göteborg : Chalmers tekniska högskola, 2018. 55 s. Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden; E2017:132, 2018.
[Examensarbete på avancerad nivå]

New Space can best be explained as a new market within the space industry, fuelled by a recent demand for internet accessibility across the globe. The entrepreneurs driving the development within the market clearly differ from the actors in the conventional space industry known as Old Space. They are more risk-taking and open for new ideas, solution oriented rather than product oriented and demand shorter lead times, lower costs and quality and higher volumes than the conventional actors. This report was written with the aim to help the company RUAG Space AB identify the perceived problems within the organisation and understand how they hinder RUAG Space AB from meeting the requirements of the New Space market. For this purpose, three research questions were formulated: What are the characteristics of New Space and what requirements will it place on RUAG, what are the problems currently perceived by RUAG and in what way are the problems currently perceived by RUAG a cause to RUAG’s inability to meet the requirements of New Space? To answer these questions, employees at RUAG were interviewed about the requirements of New Space and their perceived problems within the company. The empirical findings were complemented by literature on New Space, performance objectives and other subjects pertinent to the research conducted in this report. The result of the research conducted in this report was that the requirements of New Space can be summarised as lower costs, less strict quality requirements and a capacity to meet increased and fluctuating volumes. These requirements were in part due to actors of New Space having different preferences and priorities than the actors of Old Space and in part due to technological developments opening up new possibilities. The problems currently perceived by RUAG could be grouped into culture and attitudes, competencies and knowledge transmission, project management, management, cooperation between the product units, cooperation along the internal and external value chain, customer focus and IT and automation. Among these, four main categories were chosen for further analysis. The results of this analysis were that the perceived problems found in management, cooperation between product units, customer focus and cultures and attitudes all have detrimental effects on the ability of RUAG to meet the requirements of the New Space market. The work for RUAG does not end with this. Future research could deal with analysing the remaining perceived problems as well as suggesting how the problems perceived can be solved in ways that simultaneously help RUAG meet the requirements of New Space.

Nyckelord: New Space, Old Space, space industry, management, customer focus, cooperation, cultures, attitudes, performance objectives, costs, volumes, lead times, quality

Publikationen registrerades 2018-01-29. Den ändrades senast 2018-01-29

CPL ID: 254859

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