In English

Allianser – Hur fungerar det i praktiken? En fallstudie som undersöker hur allianssamarbeten fungerar i praktiken.

Ocean alliances - how does it work in practice? A case study that examines how alliance cooperation works in practice.

Malin Fellnäs ; Elin Sandström
Göteborg : Chalmers tekniska högskola, 2017. 52 s.
[Examensarbete för kandidatexamen]

Ocean alliances are a way for shipping companies to utilize economies of scale and also a way to increase their range and frequency. Through operational cooperation shipping companies improve their chances of survival in a market where overcapacity has forced down prices to a level that barely covers their expenses. As commercial cooperation is prohibited the shipping companies have to adapt to the rules set by the three world leading antitrust guardians; the US Federal Maritime commission, the EU commission and the Chinese ministry of commerce. The purpose of this Bachelors’ thesis is to examine how cooperation within the container industry works in practice, which is done by an exposition of the process of entry into alliances and their operational work. In addition it will be described how the surveillance of alliances work, and which factors are needed to make an alliance successful. The study is based on a qualitative research method where a case study sets the framework. The result of the study is obtained through interviews with three respondents from two of the main global alliances. The result shows that both alliances within this study cooperate in a similar way in practice. When working together the operational organisation is a vital part and it contributes to a joint operational identity. This is proved important due to the otherwise competitive business between shipping companies. Consequently the report shows that all of the shipping companies value the relation within the alliance. This is proved by “chemistry” being one of the criteria’s the respondents’ state as important when choosing collaboration partners. A discussion is held whether the shipping companies are governed hard enough by authorities. It is established that alliances are hard to control due to the problems in guaranteeing that they are following existing legislation. Todays monitoring of shipping companies is based on trust of them being in line with the legislation. This has two outcomes; it is easy for a dishonest party to cheat and this is also negatively affecting the ones following the rules.

Nyckelord: Allianser, samarbete, operationell identitet, framgångsfaktorer, konkurrens

Publikationen registrerades 2017-07-03.

CPL ID: 250327

Detta är en tjänst från Chalmers bibliotek