In English

Determining factors for user engagement, for a mobile application based on IGDB’s services The Process of Designing, Building, and Deploying an Android news application for gamers powered by

Filip Husnjak ; Emil Åhsberg
Göteborg : Chalmers tekniska högskola, 2017. 120 s.
[Examensarbete på avancerad nivå] is a gaming website containing game related information for over 35000 games. With their API for the database they would now like to expand their service’s reach through a mobile application. The application needs to engage IGDB’s users, called gamers, to gain high downloads and active use. To find these factors and create an application that their users will use, by using several methods such as; Questionnaires, a Blue Ocean Strategy method called Strategy Canvas, Prototyping and user testing. The findings from the questionnaire states that the most sought after feature for a mobile application is access to the database, searching for game information, where the News and Social features came after. The created application became a Game news application where the user can search for games read information and news. Concluding the thesis, we found that through the use of these methods and the mobile platform we have managed to find interesting factors. We believe that these factors are the cause for the higher user activity on the mobile application than on the website.

Nyckelord: Android, Application, Mobile, Interaction Design, Retention, Onboarding, Material design, IGDB.

Publikationen registrerades 2017-06-29. Den ändrades senast 2017-06-29

CPL ID: 250227

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