Designing a digital service to improve the user experience of conference organizers
[Examensarbete på avancerad nivå]
Event management has become a huge global industry and has evolved in many different areas, from business to social events. The demand for digital solutions in relation to event management and participation has increased and there is a great variety of existing solutions targeted for event planners and attendees. As events are unique in nature, “the attendee is looking for a ´lifestyle experience’ (Allen et al. 2011) and something that he will remember as ‘interesting’, ‘memorable’ and ‘exciting’” (Bladen et al. 2012). Therefore, there is a need to understand what are the attributes
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