In English

Tell the story Trip – designing b2b e-commerce

Nanna Nauman ; Amanda Strömsten
Göteborg : Chalmers tekniska högskola, 2015. 132 s. Master thesis - Department of Applied Information Technology, Chalmers University of Technology, Göteborg, Sweden; 2015:125, 2015.
[Examensarbete på avancerad nivå]

Business to business (b2b) e-commerce is a growing field. This means that more and more interaction designers can have the opportunity to design for these services. A literature review of the field showed that there are specific considerations to be made by professionals designing b2b e-commerce. This project was conducted within Chalmers University of Technology as a master’s thesis, and set out to explore the type of support needed in such endeavours. Many interaction designers within this field work in a project-based environment, with limited time scopes. Interviews with interaction designers showed three prominent needs of interaction designers working in b2b e-commerce projects: (1) to know what concepts to consider when designing for b2b e-commerce, (2) to communicate what interaction design can contribute to the project to team members and clients, and (3) to better structure and ensure learning in projects. A supporting design tool was produced that would cater these needs. Interviews with purchasers and a knowledge manager further explored these three points. The result was a tool, named Trip, that consists of concept cards and method cards, that are to be placed in relation that illustrates the project plan. It can thus be used as a communication facilitator. The concepts provided attend to both general perspectives from interaction design, and specific attributes of b2b e-commerce. Certain cards are provided to encourage learning moments, and the tool can also be used retrospectively to support storytelling. The tool was evaluated with workshops, and found to be interesting for further research. Providing the concepts incentivised interaction designers to consider them, and Trip was deemed helpful in communicating within the team as well as to the presumed client. Although other research indicates that a tool such as Trip could be beneficial to learning, this was not tested.

Nyckelord: interaction design, development of support, b2b e-commerce, design tool

Publikationen registrerades 2015-10-14. Den ändrades senast 2015-10-14

CPL ID: 224242

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