In English

Personas in Real Life

JOSEF OTTOSSON ; TIM BRANDIN
Göteborg : Chalmers tekniska högskola, 2013. 85 s.
[Examensarbete på avancerad nivå]

Personas is a method for modeling users used for the interaction design in a software project. It has gained a lot of popularity within the industry. However, the role personas should play is not always abvious even to the practitioners. The method is also used together with other methods, which persumably have an impact on each other. This thesis investigates how personas are interpreted within the context of E ect Management, a process used to improve the e ectiveness when developing software solutions on an organisational level. The thesis suggests that in this context personas are appreciated as a communications medium, but not as much as a design tool. This is because E ect Management and personas overlap as design tools to the extent that workload of creating a design-worthy persona is dicult to motivate. It is also because personas and e ecect management have di erent perspectives on the user.

Nyckelord: Persona, design method, goal-directed design, effect mapping, effect management, interaction design, user-centered design



Publikationen registrerades 2013-09-20.

CPL ID: 183773

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