In English

Designing Search Analytics with a User-Centered Approach

Mikael Hjort ; Magnus Spånggård
Göteborg : Chalmers tekniska högskola, 2011. 117 s.
[Examensarbete på avancerad nivå]

Over the last decade, as the amount of digital information has exploded, search has emerged as one of the most important tools available to help us find what we are looking for. But search is not a simple silver bullet that solves the problem - creating an effective and useful search service requires a lot of work on many different levels. A Search Analytics application is one part of a successful search service. It provides information about how the search service is used; who is using it, what are they looking for, what are they (not) finding, etc. A Search Analytics application takes quantitative data gathered from the search service, processes it and presents it as different metrics which can be tracked and analysed. This master thesis from the Interaction Design Programme at Chalmers University of Technology aims to investigate relevant aspects regarding the design of a search analytics application from a user centered perspective. A description of potential users and their level of knowledge, work situation, goals and attitude regarding Search Analytics was created, as well as a list of metrics and tasks which a Search Analytics application should o↵er to support the users and their organisations in their work. A prototype of a concept design, containing a sub-set of these metrics and tasks, was also designed, implemented and tested. The work shows that a lot of attention must be directed at the needs of the potential users and their organisations - there is no one solution that works across the board. This master thesis was done with the support of Findwise AB, a consultancy firm working with enterprise search solutions, and conducted at their Gothenburg offices.

Nyckelord: Search Analytics, User Centered Design, Web Analytics, Information Retrieval, Enterprise Search

Publikationen registrerades 2012-01-17. Den ändrades senast 2013-04-04

CPL ID: 153355

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